Partnership Empowers Digital Marketing, Data and Product Teams To Collect Customer Behavioral Data
Mathieu Llorens, CEO of AT Internet stated that the merger of these two organizations holds prominence in the digital analytics world and that it will enable the AT Internet to invest in more resources to grow the current products. The company also looks forward to assisting organizations to utilize analytics and offer a personalized customer experience.
Contextual Analytics To Empower Teams
The collaboration empowers digital marketing teams along with data and product departments to:
- Gather high-quality customer behavioral data at large scale;
- Join event data with advertisement revenue, transactions made for subscriptions, and CDP data
- Utilize data to section customers and to monitor and organize the customer journey in real-time.
AT Internet will continue to serve its client independently with more than 200 employees located throughout Europe and at the same time will leverage Piano’s offices to enhance their international presence. The combined revenue of both organizations will be largely reflected in Europe.