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Twilio Purchases ValueFirst To Boost Customer Centricity

The Partnership Is To Serve Customers In More Meaningful Way 

Twilio, the global cloud communication platform has purchased ValueFirst, Gurugram based communications platform-as-a-service (CPaaS) company. With the acquisition, the leading California-based customer engagement platform aims to enter the Indian market- the second largest internet market in the world. The sum of the deal remains undisclosed.

ValueFirst Gets International Parentage 

The deal offers an international parentage to ValueFirst, which is looking forward to growing its global presence. At present, ValueFirst has its offices across India, the Middle East, and Indonesia.

Vishwadeep Bajaj, CEO, and founder of Twilio commented that Twilio and ValueFirst share similar values and are obsessed with customer-centricity. Bajaj further added that the company is looking forward to serving the customers in a more meaningful way. 

According to the experts, the coming days will be dominated by the CPaaS industry offering various services to the different sectors in the form of integrated communication, which is already on the rise. AI-based analytics and data solutions are the other trends that are expected to exponentially grow and allow companies to leverage real-time data.




About the author

Efrat Vulfsons
Efrat Vulfsons is the CEO & Co-Founder of PR Soprano and the editor of CXBuzz parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.


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