Thought Leadership
What is all the Hype About Hyper-personalization and how to use...
What is all the Hype About Hyper-personalization and how to use it for B2B Growth Hacking
What sustains any business is the number of customers...
“Driving” Digital Transformation: How the Largest Toyota Dealership in Ecuador Pushed...
Shopping for a car isn’t what it used to be. Especially during the pandemic when visiting a dealership in-person and test driving a car...
Retailers Take Your Mark: E-Commerce Strategies to Ring in Sales This...
Retailers are working feverishly to optimize eCommerce operations for the 2022 holiday shopping season. This year, retailers will face new challenges brought about by...
Digital-First Engagement is Crucial as Airline Passengers Navigate More Complex Customer...
The airline industry was one of the first to be impacted by the global pandemic, which created a turbulent 18 months of uncertainty and...
Op-ed: How the Metaverse and Web 3.0 Can Transform Sales Enablement
Welcome to the Metaverse and Web 3.0, where facets of our physical and digital worlds collide to deliver value unlike ever before. You’ve likely...
Op-Ed: Building a Product Dream Team
In my experience working with both enterprises and budding start-ups, I’ve led product teams of all sizes and shapes. However, no matter what the...
Op-Ed: Reputation Healthcare Report Examines the Patient Experience
The U.S. healthcare industry has gone through massive transformation since the coronavirus pandemic began in March 2020. With so much change, many healthcare providers...
Why do we put “digital” before everything we do? | Opinion
My old agency boss David Hunt posed quite the thought-provoking challenge when he wrote: “I don't do digital banking, I don't watch digital movies....
The Role of AR Technology in eCommerce | Opinion
For years, augmented reality (AR) technology was limited to tech-forward professions (like the medical industry or design space) and sports enthusiasts and gamers interested...
How Online Retailers Can Deliver Improved Security and Convenience | Opinion
As people give more of their personal information away online, protecting this data and user credentials remains more important than ever, particularly for those...
How to Avoid Self-Sabotaging Your Customer Experience Goals | Opinion
What customers want, customers get. And if they don’t get it from you, they’ll get it from someone else.
So, you’re probably devoting a lot...
Everything You Need to Know about Headless eCommerce | Opinion
eCommerce websites have been around for three decades now. They’ve evolved from simple online experiences for desktop users to complex ones designed for an...
