SugarCRM announced its inclusion as a Technology Innovator in the Gartner® Emerging Tech: Tech Innovators for Intelligent CRM Applications report for its SugarPredict offering that extends artificial intelligence and machine learning capabilities across its core platform.
The report highlights technology providers that advance and accelerate the use of intelligent Customer Relationship Management (CRM). Technology providers were selected based on the observed ability to market and sell AI-based or AI-enabling technologies with proven capabilities for optimization and/or transformation.
Why it matters: Per the Gartner report, sales executives need technology to optimize their sales processes with data-driven insights about the health of their pipeline, what deals to focus on, or, at a more fundamental level, what to do next on a specific deal. These key factors are influencing the significant demand for intelligent CRM platforms powered by real-time AI to better plan, predict, and automate sales process outcomes to help improve pipeline development, forecasting accuracy, and recommended actions – all key to supporting revenue growth opportunities.
Says Rich Green, SugarCRM’s Chief Technology Officer:
“Sugar is honored to be recognized as a Technology Innovator in the Gartner Tech Innovators for Intelligent CRM Applications report. The transformative powers of AI are broad and far-reaching, but the time to value is vital. Just as our customers expect the classic functionality of CRM to ‘just work,’ Sugar makes AI just work for customers – putting the power of AI in the hands of every business, no matter the size, business maturity, or technical sophistication.”
