There is a new video-based eCommerce platform in town: Shopflix, a self-proclaimed “storytelling network,” went live earlier this month. Shopflix is a streaming platform on which brands can feature their products.
Shopflix supplies daily “shoppable” video content hosted by an assortment of industry experts and influencers. The network offers a variety of shows spanning a broad range of topics. Some of the shows showcased on their website included Wall Traveled, which follows influencer Rosie Clayton across America to the most photographed walls on social media to discover more about local culture and brands; and Tanner Tries, which sees Tanner Munson attempt various activities in relation to numerous products. Video content is split into three different categories: long-form, 20-25 minutes; short-form, 5-15 minutes; and “Pops”, less than two minutes.
For the brands whose products are featured, Shopflix serves as a D2C sales platform. Products are sold directly to consumers, eliminating the need for intermediaries, which allows Shopflix to have lower acquisition costs and stronger margins. Products featured in Shopflix content can be found directly below the videos in which they appear. This direct integration of e-commerce is convenient for both shoppers and retailers.
Brands also benefit from the promotion from hosts with a strong social media presence. “More consumers today are looking for brands that share their values and understand their unique style and interests so brands need to give shoppers a reason to stay interested, recommend their products and keep coming back,” said Lindsey Kilbride, co-founder of Shopflix, in a press release. Fellow co-founder Matt Matros stated, “Shopflix is content first, commerce second, which helps the brand/consumer relationship go deeper than the transaction by providing an engaging story that resonates with their target shopper to pique interest beyond the product.”
