Monday, January 17, 2022
Home Industry Insights News Pharma Firms Use OCE to Enhance Digital Engagement

Pharma Firms Use OCE to Enhance Digital Engagement

AI Plays Major Role In Boosting Productivity of The Firms

IQVIA has released that its Orchestrated Customer Engagement solution is now being used by 140 life-sciences companies spread across 90 countries. According to a company’s report, the enterprises are leveraging its solution to boost their digital transformation and create more impactful interactions with customers. 

The most recent life-science company to join the league is a Europe-based eye-care group is Laboratoires Thea. The other clients are Pierre Fabre Pharmaceuticals, Recordati, Zentiva, Theramex, and some other know names from the pharma world.

Digital Transformation- A Must-Have Requirement Post Pandemic 

OCE is designed to build a connection between enterprises and their customers along with collaborating with the different departments within the enterprise. To analyze the interactions and their results, Artificial Intelligence is used to make recommendations and finally boost productivity. 

Susan Hill, VP and General Manager of Customer Engagement at IQVIA said that the Covid-19 has pushed the companies in the pharma sector to accelerate their digital transformation and that a digitally-equipped workforce has become a ‘must-have’ requirement for the firms.       

About the author

RELATED ARTICLES

Twilio Purchases ValueFirst To Boost Customer Centricity

Twilio Purchases ValueFirst To Boost Customer Centricity

0
The Partnership Is To Serve Customers In More Meaningful Way  Twilio, the global cloud communication platform has purchased ValueFirst, Gurugram based communications platform-as-a-service (CPaaS) company....
Oyster Consulting Hires Two Digital Transformation Experts

Oyster Consulting Hires Two Digital Transformation Experts

0
Oyster Consulting, a US-based financial services consulting firm, has announced that two formerly independent consultants, David Altschul and Jeffrey Wilk, will be joining the...

Most Popular

Recent Comments