Partnership to Leverage Intent and Predictive Data Throughout the Buyer Journey
Folloze and 6sense have entered a strategic partnership that is intended to combine predictive and account engagement data with personalized buyer experience and sales orchestration abilities. By utilizing real-time data, the integration will locate specific accounts to deliver contextual buying experiences depending upon the factors like intent, stage, industry, and more. The partnership thus aims to enhance the buyer’s personalized experience by digitally engaging, educating, and delivering the values that matter the most to customers.
Viral Bajaria, CTO and Co-Founder at 6sense commented that their partnership with Folloze aims to deliver personalized, timely, and relevant buyer experience and empower marketing teams to engage buyers according to their unique buying journey.
The Combined Capabilities of Folloze and 6sense
The account identification technique of 6sense matches new and unknown visitors to accounts to bring up data based on intent, segment, and even firmographics. The information is then leveraged by Folloze to create omni channel campaigns that target micro-segments through an automated process that guides buyers to the right place via self-service. The campaigns thus deliver consistent performance and customer experience across various channels.