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CX Company Medallia Wins Customer Management Solution Award

Medallia, a U.S. customer and employee experience management company, announced last Tuesday that its Medallia Strikedeck platform has won the 2021 SIIA CODiE Award for Best Customer Success Management Solution.

“We are proud to be recognized as the Best Customer Success Management Solution with this important CODiE award,” said Shreesha Ramdas, Senior Vice President & General Manager at Medallia Strikedeck, in a press release. “Customer success has become a critical practice for most B2B companies, leading to strategic contributions for increased revenue, decreased churn, higher customer satisfaction and a greater understanding of customers, a deeper look at their needs and the ability to better understand opportunities and changes that could greatly impact a company.”

Medallia Strikedeck is a customer success solution platform that assists businesses to measure, manage and monetize the customer experience they deliver. After extracting customer data from multiple sources, the tool creates a comprehensive view of a company’s customer base. Additionally, its algorithm gathers insights from the data and visualizes personalized customer usage analytics for each account stakeholder.

With its integrated and automated workflow, Medallia Strikedeck enables customer success teams to segment customers and to provide appropriate service based on the needs of each segment.

“Our experience with Strikedeck has been terrific. The flexible platform was able to accommodate our changing requirements and priorities. I like the fact that functionality can easily be turned off and on, to optimize the user experience based on what’s been implemented for each customer,” said Jeff Mueller, Director of Customer Success team at Bloom Energy.

The SIIA CODiE Awards recognize education and business technology companies based on scores from expert judge reviews and SIIA members’ votes. Since its establishment in 1986, it has awarded thousands of companies in products and services.

In 2020, the winner for this category was ClientSuccess with its Customer Success Growth Platform, a one-stop software that helps businesses manage customer services.

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