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Wix Boosts Its Online Shopping Offering with New Solution

Wix, the popular Israeli website development platform, has announced the launch of its new extended eCommerce solution. The solution offers multiple features aimed to help users build, maintain, and scale their online stores, and can be further augmented with Ascend, a CRM and marketing suite, and Velo, a web development platform (formerly known as Corvid).

“Online shopping has entered a stage of hyper growth,” said Avishai Abrahami, the co-founder and CEO of Wix, in a press release. “Businesses need the resources to meet this increasing demand. From selling products or services and getting paid online, to managing finances, fulfillment, sales channels and more, our new eCommerce functionalities are designed to help our customers sell anything, anywhere.”

Some of the solution’s most noteworthy features include native payment processing, shipping and fulfillment solutions, integration, and dropshipping.

Wix currently offers fixed payment processing fees for all credit cards through its own payment provider, Wix Payments; this service also possesses an integrated payment dashboard, which will allow all business transactions to be managed from a single panel.

Shipping and fulfillment solutions, and integrated third-party APIs can be utilized through Velo, carrying out a variety of functionalities. Potential and returning customers can be monitored with built-in customer relationship management tools by Ascend, which provides live chat and an assortment of promotional post templates that can be customized and shared with customers. Business owners also have the opportunity to connect their stores to an established supplier marketplace with Modalyst, allowing for direct dropshipping.

Due to a number of recent acquisitions and partnerships, Wix users can also access a network of eCommerce partner apps via the Wix App Market. One such acquisition — announced in 2020 — was inkFrog, an inventory solution company, which is expected to facilitate marketplace and sales channel integrations. Other partnerships include shipping fulfillment with Shippo, ShipBob, and other fulfillment partners both local and international; and search advertisements with AdScale, a cloud-based advertising platform.

By partnering with many different specialized companies, Wix seems to be striving to create a centralized eCommerce platform for businesses of all sizes.

“In two years, my business went from just me and my Wix site to 40 employees, my own fulfillment center and over 22 million dollars in revenue”, shared Crystal Etienne, Founder and CEO of Ruby Love. “The ability to scale my business on a single, comprehensive platform has allowed us to grow faster and bigger than I ever imagined.”

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