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Accenture Will Acquire Brazilian CX Platform Experity in the Wake of e-Commerce Boom

Accenture, the global consulting giant, has announced its plan to acquire Experity, a Brazil-based customer experience (CX) and e-commerce solutions provider. With the acquisition, Accenture hopes to scale up its CX operations in Latin America.

Expertity’s cloud-based technology can be leveraged to boost e-commerce and marketing capabilities. Earlier this year, The Rio Times reported that Brazil’s e-commerce sales hit a record revenue of $10.1B in the first half of 2021, a 31% increase compared to the same period last year.

Experity was founded in 2003 and employs over 400 people, all of whom will join Accenture Interactive in Brazil. The company has built relationships with several giants in its field, including Adobe, Microsoft, Oracle, Salesforce, and SAP.

Cristiano Dencker, Accenture Interactive’s Lead for Latin America, said in a press release: “Experity will solidify and scale our market capabilities in driving experience-led transformation. The company will bring strong leadership and expertise with key ecosystem partners, which helps us continue to deliver exemplary services in commerce, marketing, content and data for clients in Latin America.” 

“Experity is the go-to partner for clients looking for agility and technology to build leading customer experiences. Joining forces with Accenture Interactive will give us a wider canvas to deliver the transformation that our customers have come to expect,” added Daniel Huallem, a co-founder of Experity.

The goal of Accenture’s acquisition of Experity is to improve the customer experience solutions it’s currently offering. Flaviano Faleiro from Accenture Interactive said, “Consumers across all industries expect personalized and frictionless digital experiences. With the addition of Experity, we will continue to enhance our ability to help our clients grow.”

The companies have not disclosed the terms and timeline of the acquisition.

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Tommy Lim
Tommy is a fourth year student at UC San Diego, majoring in linguistics and religious studies. He has work experience in content writing, media studies research, marketing, and he is passionated about composition and communication.

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