Monday, July 6, 2026
HomeIndustry Insights NewsAI-Powered CX Start-Up Wings Hires Former Starbucks SVP as Executive Advisor

AI-Powered CX Start-Up Wings Hires Former Starbucks SVP as Executive Advisor

Wings, a start-up company that develops autonomous businesses, has announced that Jim McDermet will join the company as its new Executive Advisor.

McDermet, a Starbucks veteran, will assist the executive team in the expansion of the company’s professional network and advise its strategies and operations.

“My entire professional career has been influenced by the two complementary conditions of eliminating non-value-added work wherever possible while helping to create meaningful work that fills people’s soul,” McDermet said in a press release.

The founders of the Wings have been working in software, hardware, AI, industrial and robotics engineering for more than 40 years. They are using their expertise to build a self-organized system called HiveRobotics, which will automate the delivery of orders in different types of businesses.

McDermet has experience in services and strategic initiatives. As Senior Vice President at Starbucks, he brought in revenue increases to the company, improved customer interaction, and decreased staff turnover. Earlier in his career, he initiated new concept restaurant formats to expand Burger King’s brand into fields where customers work, shop or have fun.

“Aside from his extensive intellectual capacities, Jim has always maintained a people-first mindset since the beginning of his career, aligning with Wing’s core mission and continuing with us for a more sustainable and hopeful future,” said Haitham AI-Beik, Co-founder & CEO of Wings.

About the author

RELATED ARTICLES

Clarins UK and Vee24 To Launch Intelligent Customer Experience

Clarins UK and Vee24 To Launch Intelligent Customer Experience

57
Live-experience Virtual Solutions To Make Customer Engagement Unique  Clarins UK, a luxury brand for the skincare and cosmetics industry has tapped Vee24 to offer intelligent...

Beneva Partners with Qualtrics to Tackle Personalization in Customer Experience

69
The Canadian insurance company Beneva announced Wednesday that it has partnered with Qualtrics, a comprehensive experience management platform, to provide its customers with personalized...

Most Popular