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AT Internet and Piano To Build Industry- First Customer Experience Platform

Partnership Empowers Digital Marketing, Data and Product Teams To Collect Customer Behavioral Data

AT Internet and Piano have entered a partnership to change data into customer experiences by leveraging best-in-class digital analytics solutions with journey orchestration and personalized commerce.

 Mathieu Llorens, CEO of AT Internet stated that the merger of these two organizations holds prominence in the digital analytics world and that it will enable the AT Internet to invest in more resources to grow the current products. The company also looks forward to assisting organizations to utilize analytics and offer a personalized customer experience.

Contextual Analytics To Empower Teams

The collaboration empowers digital marketing teams along with data and product departments to:

  • Gather high-quality customer behavioral data at large scale;
  • Join event data with advertisement revenue, transactions made for subscriptions, and CDP data
  • Utilize data to section customers and to monitor and organize the customer journey in real-time.

 AT Internet will continue to serve its client independently with more than 200 employees located throughout Europe and at the same time will leverage Piano’s offices to enhance their international presence. The combined revenue of both organizations will be largely reflected in Europe.

 

 

 

 

 

About the author

Rotem
Rotem Gal is a content strategist, digital media executive & growth marketer recognized for building engaging insightful content that's not only relevant to the industry but also something that people actually want to read - and share. As Editor of CXBuzz, he leads a team of world-class editors, writers, and cx leaders and experts focused on building the products that shape the CXBuzz brand. Rotem is also the CO-Founder & CEO of Insights-Beyond, a data-driven consultancy focusing solely on digital content strategy.

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