Digital marketing software provider Marin Software has unveiled an integration with advertising company Criteo’s Commerce Media Platform, enabling users to manage and optimize e-commerce campaigns within the MarinOne platform.
“Commerce Media is one of the most exciting and fastest growing areas of digital marketing,” said Chris Lien, CEO of Marin Software, in a press release. “With this integration, we can tap into Criteo’s commerce data and intelligence to further our mission of providing advertisers with seamless access to customers across their customer journey, from the top of the funnel to the point of purchase.”
Criteo collects commerce data so advertisers can deliver pertinent targeted ads to their intended audience. The company’s Marketing Solutions displays ads throughout the web, and — utilizing the insights gained through its data — allows businesses to create relevant advertisements. Advertising campaigns are managed and assessed through Criteo’s Commerce Media Platform; and with its integration into MarinOne, Marin clients will gain access to these useful features as well.
With the capabilities of Criteo’s Commerce Media platform, MarinOne combines commerce advertising alongside paid search and social campaigns. Streamlining the administration across channels, businesses can get a holistic view of their campaigns in one localized platform. These insights highlight success, and where things can be improved, helping businesses refine their campaigns strategies further.
“Marin and Criteo share a vision for driving commerce outcomes across the shopper journey,” said Geoffroy Martin, EVP, GM, Growth Portfolio at Criteo. “Marin’s integration with Criteo’s solution helps advertisers more easily reach commerce audiences, gain visibility on the digital shelf, and increase product sales.”