Thursday, May 19, 2022
Home Industry Insights News Sephora Bags Top Spot In Customer Personalization

Sephora Bags Top Spot In Customer Personalization

Secured The Place For 4th Time In A Row Under Annual Retail Personalization Index

Sephora, a luxury beauty retailer has secured the top position for retail personalization for the 4th time in a row. Sailthru’s fourth annual Retail Personalization Index Report, under which the brand has bagged the top score offers a complete analysis of the capabilities of top retailers. It also highlights how the retail businesses have successfully sustained the pandemic wave.

Sephora scored 89 points out of 100. Last year this score was around 79. The key drivers that are also the brand’s focus currently comprise omnichannel engagement, personalization, and user experience. The brand is also known for devising new ways to better the shoppers’ experience at every touchpoint possible.

Thrive Market and Best Buy Ranked Second and Thirds Consecutively

Other than Sephora, the brands that made it to the top are Thrive Market and Best Buy. The two brands have been recognized for their digital transformation journey. Thrive Market orchestrating its customer experience on an omnichannel digital channel and Best Buy for making smart digital investments.

About the author

Efrat Vulfsonshttps://www.prsoprano.com/
Efrat Vulfsons is the CEO & Co-Founder of PR Soprano and the editor of CXBuzz parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.

RELATED ARTICLES

Acquire Introduces First Conversational Customer Experience Platform

Acquire Introduces First Conversational Customer Experience Platform

70
Offers Unified CX Platform to Help Businesses Meet Modern Digital Landscape Demands  Acquire, a globally known conversational customer experience platform has launched a new software...
Tripadvisor and Reckitt Join Hands to Boost Traveler Experience

Tripadvisor and Reckitt Join Hands to Boost Traveler Experience

48
Aims to Support Millions of Businesses In Hospitality and Tourism Industry Tripadvisor, the known travel guidance platform announced that it is joining hands with Reckitt,...

Most Popular