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Sephora Bags Top Spot In Customer Personalization

Secured The Place For 4th Time In A Row Under Annual Retail Personalization Index

Sephora, a luxury beauty retailer has secured the top position for retail personalization for the 4th time in a row. Sailthru’s fourth annual Retail Personalization Index Report, under which the brand has bagged the top score offers a complete analysis of the capabilities of top retailers. It also highlights how the retail businesses have successfully sustained the pandemic wave.

Sephora scored 89 points out of 100. Last year this score was around 79. The key drivers that are also the brand’s focus currently comprise omnichannel engagement, personalization, and user experience. The brand is also known for devising new ways to better the shoppers’ experience at every touchpoint possible.

Thrive Market and Best Buy Ranked Second and Thirds Consecutively

Other than Sephora, the brands that made it to the top are Thrive Market and Best Buy. The two brands have been recognized for their digital transformation journey. Thrive Market orchestrating its customer experience on an omnichannel digital channel and Best Buy for making smart digital investments.

About the author

Efrat Vulfsons
Efrat Vulfsons
Efrat Vulfsons is the CEO & Co-Founder of PR Soprano and the editor of CXBuzz parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.


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