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Flipp Chooses Alida To Gain Consumer Insights

Alida Will Continue To Help Flipp Understand Evolving Customer Behaviors 

Flipp, a North American leader in the retail industry has retained Alida, creator of the world’s first CXM platform to keep growing their business by better understanding their customers. The company aims to unlock deep insights to assist their shoppers to make better purchasing decisions and also use direct consumer insights to make strategic decisions regarding the business. 

Alida has been a significant partner of Flipp for the last three years and has helped the company to enhance its customer experience. The CXM platform will continue to be a part of Flipp’s successful journey by enabling them to understand the evolving customer behavior patterns. With Alida by its side, Flipp also focuses on empowering the different teams, customer-centric in their approach.

About Alida

Alida, formerly Vision Critical helps organizations to build a strong foundation of consumer insights through Alida Sparq, a digital insight community product. Alida’s full CXM & Insights Platform, allows brands to transform customer behaviors into actions and boost customer experience, along with increasing revenue, and reducing risk.




About the author

Efrat Vulfsons
Efrat Vulfsons
Efrat Vulfsons is the CEO & Co-Founder of PR Soprano and the editor of CXBuzz parallel to her soprano opera singing career. Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance.


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