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Adobe Tackles Patient Experience in Healthcare with New Solution

Computer software giant Adobe has announced a subsidiary of its Experience Platform: Experience Cloud for Healthcare. Aimed to deliver individualized customer experiences in a scalable manner, the offering will expand the Experience Cloud’s current capabilities for use in hospitals, insurance companies, and pharmacies.

According to Adobe, the solution will be HIPAA-ready; its applications such as Adobe Real-time Customer Data (CDP) and Adobe Journey Optimizer are slated to meet HIPAA standards by early 2022. This compliance aims to ease healthcare organizations’ concerns about patient information security, strengthening the doctor-patient relationships that are essential to the foundation of providing good healthcare.

Experience Healthcare seeks to improve patient experiences by collecting data, helping leaders make data-driven decisions, and simplifying common administrative tasks.

One of the platform’s notable features is its capability of utilizing Adobe CDP to produce individualized health recommendations based on unified patient data. The offering can also provide data governance in alignment with healthcare industry standards, and — thanks to Adobe’s stature and connections — integrations with a range of service providers such as Accenture, Deloiette and Microsoft. With this multipurpose solution, healthcare companies can expect to save time and resources that can be devoted to supplying a more personalized, thorough, and streamlined patient journey.

The tech giant said that Healthcare companies such as Change Healthcare, CommonSpirit, Mercy Health, Pfizer, and Roche Diagnostics have already started using Adobe Experience Cloud through its early access program. 

“When it comes to healthcare, consumers expect the same personalized digital experiences they’ve become accustomed to in other aspects of their lives like shopping, online banking, or booking travel.” wrote Tom Swanson, Head of Industry Strategy and Marketing of Health and Life Sciences at Adobe, in a blog post on the company’s website. “The comprehensive offering is HIPAA-ready and built on Adobe Experience Cloud applications, empowering healthcare companies to improve quality of care, reduce costs, and accelerate the transformation of digital care.”

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