Real-time and actionable intelligence create deeper customer insights
Actian, a hybrid-cloud data analytics company, has introduced a new Customer360 solution that simplifies and increases the delivery of customer insights. The solution allows the organizations to understand and organize their customers’ experiences in a much effective, simpler, quicker way, than too economically. The solution is expected to give a competitive-advantage and built over industry-leading Avalanche hybrid cloud data warehouse.
Marketers have long faced the issue of collecting and analyzing the data from various systems. Actian has introduced a solution to make the analysis simpler for the marketers by integrating the systems and collecting data in real-time. It will allow the organizations to keep a watch on changing buying patterns and opportunities to streamline customer engagement.
Customer360 Solution Helps The Organizations by:
- Enabling the organizations to quickly and easily access the data of their customers without the need for any external tool or coding.
- Gaining real-time customer insights and identifying new revenue opportunities.
- Reducing traditional CMR lock-in thus maximizing the chances of increasing business.
- Implementation of rapid and predictable solutions for better customer experience.
The new 360 Solution runs on Google Cloud Platform along with Azure and AWS.