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Actian Launches Customer360 Solution For Deeper Insights

Real-time and actionable intelligence create deeper customer insights 

Actian, a hybrid-cloud data analytics company, has introduced a new Customer360 solution that simplifies and increases the delivery of customer insights. The solution allows the organizations to understand and organize their customers’ experiences in a much effective, simpler, quicker way, than too economically. The solution is expected to give a competitive-advantage and built over industry-leading Avalanche hybrid cloud data warehouse. 

Marketers have long faced the issue of collecting and analyzing the data from various systems. Actian has introduced a solution to make the analysis simpler for the marketers by integrating the systems and collecting data in real-time. It will allow the organizations to keep a watch on changing buying patterns and opportunities to streamline customer engagement.

 

Customer360 Solution Helps The Organizations by:

  • Enabling the organizations to quickly and easily access the data of their customers without the need for any external tool or coding.
  • Gaining real-time customer insights and identifying new revenue opportunities.
  • Reducing traditional CMR lock-in thus maximizing the chances of increasing business.
  • Implementation of rapid and predictable solutions for better customer experience.

 

The new 360 Solution runs on Google Cloud Platform along with Azure and AWS.

 

 

 

 

About the author

Rotem
Rotem Gal is a content strategist, digital media executive & growth marketer recognized for building engaging insightful content that's not only relevant to the industry but also something that people actually want to read - and share. As Editor of CXBuzz, he leads a team of world-class editors, writers, and cx leaders and experts focused on building the products that shape the CXBuzz brand. Rotem is also the CO-Founder & CEO of Insights-Beyond, a data-driven consultancy focusing solely on digital content strategy.

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