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$75 million For Personetics to boost Customer Engagement For Financial Institutions

Banks to benefit from real-time monitoring of customer behavior 

Personetics has secured a $75 million investment from Warburg Pincus. The fintech company uses artificial intelligence for assisting financial companies to enhance customer personalization and engagement.

The AI software of the company monitors customer’s financial data and behavior in real-time. This data can be used by financial companies and banks to modify the several pre-programmed insights to create a customer-centric and personalized user-journey.

US Bank, RBC, Santander, Metro Bank are some of the financial institutions monitoring tons of transactions daily by using AI-based software.

Hyper-personalized Approach offers big benefits

As per Personetics, the banks have witnessed excellent benefits from the hyper-personalized approach offered by the technology-based software. The company claims that the banks have seen a 35% boost in customer engagement over digital platforms, and a 20% enhancement in the account-balance growth. Plus, the banks have also witnessed an increase in the reception of personalized product recommendations and advice.

About the author

Rotem Gal is a content strategist, digital media executive & growth marketer recognized for building engaging insightful content that's not only relevant to the industry but also something that people actually want to read - and share. As Editor of CXBuzz, he leads a team of world-class editors, writers, and cx leaders and experts focused on building the products that shape the CXBuzz brand. Rotem is also the CO-Founder & CEO of Insights-Beyond, a data-driven consultancy focusing solely on digital content strategy.


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